Our Story.

We are a family-owned wholesale nursery dedicated to growing the highest quality plants. Located in southern New Jersey, we partner exclusively with locally-owned garden centers in the Northeast and Mid-Atlantic region to bring regionally-grown plant beauty into your homes and landscapes. Since our start in 1952, we have embraced environmentally-conscious growing practices and are proud to be Veriflora® certified.

Our beginning traces back to when our company founders, John & Jean Overdevest, left war-torn Holland in search of a new start in a distant land. Settling in Southern New Jersey, the couple started the nursery in 1952 specializing in Azaleas, Rhododendrons, Dogwoods, and Japanese Maples. With tireless determination and a pioneering spirit, their backyard farm steadily grew into a respected nursery recognized for growing the highest quality plants. Their philosophy of excellence coupled with integrity and service resonated with a like-minded customer base of independently-owned garden centers.

As the third-generation of family enters the business, our commitment to quality and sustainability grows stronger each year. Today, as in the past, we are fortunate to have passionate team members who embrace our founding principles of hard work and hand-crafted excellence to bring you happiness with each planting.

While we have achieved awards throughout our history, the best reward continues to be the sincere compliments from our many longstanding customers who expect the best, and turn to us as their reliable source.

March 8, 1952

Our founders, John and Jean Overdevest started the nursery in Deerfield, NJ.

Our Founders

March 8, 1975

Ed Overdevest returns to the family business after completing his studies at Cornell University.

ED OVERDEVEST RETURNS

March 8, 1982

Gail Overdevest leaves her teaching position to join Ed at the nursery.

GAIL JOINS ED

March 8, 1988

We expand production to our current farm located in Roadstown, NJ

EXPANDING PRODUCTION

March 8, 1995

We install one of NJ’s first tail water-recovery basins for recycling container nursery irrigation runoff.

BECOMING ENVIRONMENTALLY FRIENDLY

March 8, 2000

We move our office building (literally) to our new farm location

OFFICE MOVE

March 8, 2002

We partnered with our customers to launch the Garden Splendor® collection of plants – the industry’s first branding collaboration

GARDEN SPLENDOR LAUNCHES

March 8, 2004

We began construction on a state-of-the-art greenhouse that utilized open-air roof technology for significant energy reductions.

STATE OF THE ART GREENHOUSE

March 8, 2006

We were selected by industry peers as Nursery Management and Production magazine’s (NMPRo) Nursery Grower of the Year

NURSERY GROWER OF THE YEAR

March 8, 2008

We introduced a line of sustainably packaged plants utilizing bio-degradable pots – as opposed to the industry standard of plastic pots

BIO-DEGRADABLE POTS

March 8, 2012

We achieved the prestigious Veriflora® Sustainable Grown certification that recognizes our commitment to the environment, our employees, and our community

VERIFLORA® SUSTAINABLE GROWN

March 8, 2014

We expand our irrigation water recycling system utilizing pioneering technologies

PIONEERING TECHNOLOGY

March 8, 2015

We welcomed the third-generation of family back to the business.

WELCOMING NEW FAMILY

Our Farm.

We got our start producing field-grown plants and shipping them balled-and-burlapped (B&B). Over the years, our production has shifted to all containerized plant material.
Today our farm consists of 290 acres in southern New Jersey near the city of Bridgeton. Our growing production occurs on 2.7 million sq. feet of “hoop houses” and 39,000 square feet of heated greenhouse space.